Werkzeuge

Google Tools:

Google Analytics
Google Tag Manager
Google Optimize
Google Webmaster Tools
Rich Results

Browser Extensions/Addons:

Meta SEO Inspector
SEO Quake
Web Developer Addon Firefox / Web Developer Extension Chrome
Semantic Inspector Chrome

Beispielseiten:

Wix

https://www.pfarrei-villnoess.com/

“Netzgewölbe mit einfachen Rippen, im Langhaus assymetrisch”
“Die hoch am Berge schön gelegene, von einer Mauer”
“Sonntagsmesse St. Peter”

Webnode

https://www.naturchalet.it/

ab dem Sommer 2019 gibt es einen Zugang zum nahegelegenen Wald
“Urlaub Alm Gadertal”

WordPress

http://www.mkv.it/

“Formation für böhmisch-mährische bzw. Egerländer Blasmusik”
“Böhmische Tanzkapelle Eisacktal”

Typo3

https://www.dorftirol.com

Tourismusportal

Brain Storming:

Miro

Weiterführende Links:

https://analytics.google.com/analytics/academy/
https://analytics.google.com/analytics/web/demoAccount

Materialien

Sinus-Milieus
Shopgründer-Checkliste
Rentabilitäts-Kalkulation
Break-Even-Rechnung

Exkurs: Covid in geschlossenen Räumen

Beispielprojekte:

Weihnachtsmarkt virtuell
Walnüsse verkaufen
Computerspiel verkaufen und Server-Plattform vermieten
Wohnungsvermietung in einem Badeort
Geschenksideen für Geburtstage
Sauerstoffsättigungsmessgeräte (Pulsoximeter)
Metallfertigteile (Serviettenständer, Lampenhalter, Spielsachen, Homedekor)
Wintersportbekleidung
Eigenbauweine

Log-File Analyse

Server-Log-Dateien als Grundlage
Keine Cookies
Nutzer durch IP-Adresse identifiziert
Log-Dateien sind nicht auf jedem Server gleich

Pro:
Nicht vom Rendering der Seite abhängig, kein JS
Contra:
Es werden relativ wenig Informationen gespeichert

Aruba Statistik

7 - - [10/Oct/2020:13:25:40 +0200] "GET /robots.txt HTTP/1.0" 200 25 "-" "IDG/IT (http://spaziodati.eu/)"
40.77.167.161 - - [10/Oct/2020:13:56:14 +0200] "GET / HTTP/1.1" 304 0 "-" "Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)"
45.88.3.232 - - [10/Oct/2020:17:45:04 +0200] "GET / HTTP/1.1" 200 9508 "https://slotsmoneyplay.com/articles-author-on-site/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; YPC 3.0.2; .NET CLR 1.1.4322; yplus 4.4.02b)"
45.88.3.232 - - [10/Oct/2020:17:45:05 +0200] "GET / HTTP/1.1" 200 9508 "https://slotsmoneyplay.com/articles-author-on-site/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; YPC 3.0.2; .NET CLR 1.1.4322; yplus 4.4.02b)"
45.88.3.232 - - [10/Oct/2020:17:45:06 +0200] "GET / HTTP/1.1" 200 9508 "https://slotsmoneyplay.com/articles-author-on-site/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; YPC 3.0.2; .NET CLR 1.1.4322; yplus 4.4.02b)"
62.210.188.218 - - [10/Oct/2020:18:31:06 +0200] "GET / HTTP/1.1" 200 2294 "-" "Mozilla/5.0 (compatible; Barkrowler/0.9; +https://babbar.tech/crawler)"
185.191.171.43 - - [10/Oct/2020:21:29:07 +0200] "GET /fr/page.html HTTP/1.1" 302 145 "-" "Mozilla/5.0 (compatible; SemrushBot/6~bl; +http://www.semrush.com/bot.html)"
46.118.235.45 - - [11/Oct/2020:02:03:35 +0200] "GET / HTTP/1.1" 200 9508 "https://sk-render.ru/" "Mozilla/4.0 (compatible; MSIE 6.0; AOL 9.0; Windows NT 5.1)"
45.88.3.232 - - [11/Oct/2020:02:34:19 +0200] "GET / HTTP/1.1" 200 9508 "https://videonsk.com/" "Mozilla/4.0 (compatible; MSIE 7.0b; Windows NT 6.0)"
95.216.96.244 - - [10/Oct/2020:20:53:27 +0200] "GET /robots.txt HTTP/1.1" 200 25 "-" "Mozilla/5.0 (compatible; SEOkicks; +https://www.seokicks.de/robot.html)"
46.118.235.45 - - [11/Oct/2020:02:03:36 +0200] "GET / HTTP/1.1" 200 9508 "https://sk-render.ru/" "Mozilla/4.0 (compatible; MSIE 6.0; AOL 9.0; Windows NT 5.1)"
46.118.235.45 - - [11/Oct/2020:02:03:36 +0200] "GET / HTTP/1.1" 200 9508 "https://sk-render.ru/" "Mozilla/4.0 (compatible; MSIE 6.0; AOL 9.0; Windows NT 5.1)"
52.211.204.27 - - [10/Oct/2020:13:25:44 +0200] "GET /en/page.html HTTP/1.0" 500 1713 "-" "IDG/IT (http://spaziodati.eu/)"
37.115.187.172 - - [10/Oct/2020:13:58:28 +0200] "GET / HTTP/1.1" 200 9508 "https://pansionat-kyiv.com.ua/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.0; APC; .NET CLR 1.0.3705; .NET CLR 1.1.4322; .NET CLR 2.0.50215; InfoPath.1)"
3.249.64.71 - - [10/Oct/2020:16:49:15 +0200] "GET / HTTP/1.0" 200 9508 "-" "IDG/IT (http://spaziodati.eu/)"
62.210.188.218 - - [10/Oct/2020:18:31:01 +0200] "GET /robots.txt HTTP/1.1" 200 2294 "-" "Mozilla/5.0 (compatible; Barkrowler/0.9; +https://babbar.tech/crawler)"
185.191.171.22 - - [10/Oct/2020:21:29:06 +0200] "GET /robots.txt HTTP/1.1" 302 145 "-" "Mozilla/5.0 (compatible; SemrushBot/6~bl; +http://www.semrush.com/bot.html)"
45.133.203.2 - - [10/Oct/2020:21:48:18 +0200] "GET / HTTP/1.1" 200 9508 "https://credit-online.ws/" "Mozilla/4.0 (compatible; MSIE 5.0; Windows 95) Opera 6.01  [en]"
77.75.79.11 - - [11/Oct/2020:01:05:51 +0200] "GET /robots.txt HTTP/1.1" 200 25 "-" "Mozilla/5.0 (compatible; SeznamBot/3.2; +http://napoveda.seznam.cz/en/seznambot-intro/)"
77.75.79.11 - - [11/Oct/2020:01:05:58 +0200] "GET /it/page.html HTTP/1.1" 500 1725 "-" "Mozilla/5.0 (compatible; SeznamBot/3.2; +http://napoveda.seznam.cz/en/seznambot-intro/)"
77.75.79.11 - - [11/Oct/2020:01:06:08 +0200] "GET / HTTP/1.1" 303 5 "-" "Mozilla/5.0 (compatible; SeznamBot/3.2; +http://napoveda.seznam.cz/en/seznambot-intro/)"
52.211.204.27 - - [10/Oct/2020:13:25:41 +0200] "GET / HTTP/1.0" 303 0 "-" "IDG/IT (http://spaziodati.eu/)"
37.115.187.172 - - [10/Oct/2020:13:58:28 +0200] "GET / HTTP/1.1" 200 9508 "https://pansionat-kyiv.com.ua/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.0; APC; .NET CLR 1.0.3705; .NET CLR 1.1.4322; .NET CLR 2.0.50215; InfoPath.1)"
3.249.64.71 - - [10/Oct/2020:16:49:15 +0200] "GET /robots.txt HTTP/1.0" 200 9508 "-" "IDG/IT (http://spaziodati.eu/)"
54.36.149.63 - - [10/Oct/2020:18:36:50 +0200] "GET /robots.txt HTTP/1.1" 403 153 "-" "Mozilla/5.0 (compatible; AhrefsBot/6.1; +http://ahrefs.com/robot/)"
95.216.96.244 - - [10/Oct/2020:20:53:29 +0200] "GET / HTTP/1.1" 200 2922 "-" "Mozilla/5.0 (compatible; SEOkicks; +https://www.seokicks.de/robot.html)"
185.191.171.13 - - [10/Oct/2020:20:54:25 +0200] "GET /?company=signco HTTP/1.1" 302 145 "-" "Mozilla/5.0 (compatible; SemrushBot/6~bl; +http://www.semrush.com/bot.html)"
45.88.3.232 - - [11/Oct/2020:02:34:17 +0200] "GET / HTTP/1.1" 200 9508 "https://videonsk.com/" "Mozilla/4.0 (compatible; MSIE 7.0b; Windows NT 6.0)"
37.115.187.172 - - [10/Oct/2020:13:58:28 +0200] "GET / HTTP/1.1" 200 9508 "https://pansionat-kyiv.com.ua/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.0; APC; .NET CLR 1.0.3705; .NET CLR 1.1.4322; .NET CLR 2.0.50215; InfoPath.1)"
185.191.171.21 - - [10/Oct/2020:20:54:22 +0200] "GET /robots.txt HTTP/1.1" 302 145 "-" "Mozilla/5.0 (compatible; SemrushBot/6~bl; +http://www.semrush.com/bot.html)"
45.133.203.2 - - [10/Oct/2020:21:48:18 +0200] "GET / HTTP/1.1" 200 9508 "https://credit-online.ws/" "Mozilla/4.0 (compatible; MSIE 5.0; Windows 95) Opera 6.01  [en]"
45.133.203.2 - - [10/Oct/2020:21:48:19 +0200] "GET / HTTP/1.1" 200 9508 "https://credit-online.ws/" "Mozilla/4.0 (compatible; MSIE 5.0; Windows 95) Opera 6.01  [en]"
178.62.76.138 - - [11/Oct/2020:02:26:22 +0200] "GET /wp-login.php HTTP/1.1" 404 47 "http://frame-tool.it/wp-login.php" "Mozilla/5.0 (X11; Ubuntu; Linux x86_64; rv:62.0) Gecko/20100101 Firefox/62.0"
45.88.3.232 - - [11/Oct/2020:02:34:18 +0200] "GET / HTTP/1.1" 200 9508 "https://videonsk.com/" "Mozilla/4.0 (compatible; MSIE 7.0b; Windows NT 6.0)"
37.115.187.172 - - [11/Oct/2020:19:37:58 +0200] "GET / HTTP/1.1" 200 9508 "https://propansionaty.ru/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; .NET CLR 2.0.40607)"
207.46.13.140 - - [11/Oct/2020:05:41:32 +0200] "GET /sitemap_index.xml HTTP/1.1" 302 145 "-" "Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)"
45.133.203.2 - - [11/Oct/2020:08:14:36 +0200] "GET / HTTP/1.1" 200 9508 "https://thepornsex.org/" "Mozilla/4.7 (compatible; OffByOne; Windows 2000) Webster Pro V3.4"
45.88.3.253 - - [11/Oct/2020:10:27:13 +0200] "GET / HTTP/1.1" 200 9508 "https://home-task.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; ru) Opera 8.01"
185.138.241.89 - - [11/Oct/2020:12:52:29 +0200] "GET / HTTP/1.1" 200 2922 "-" "Mozilla/5.0 (Windows NT 6.1; WOW64; rv:54.0) Gecko/20100101 Firefox/73.0"
178.159.37.104 - - [11/Oct/2020:14:24:24 +0200] "GET / HTTP/1.1" 200 9508 "https://saunapeterburg.ru/" "Mozilla/4.0 (compatible; MSIE 6.0; AOL 9.0; Windows NT 5.1)"
178.159.37.104 - - [11/Oct/2020:14:24:24 +0200] "GET / HTTP/1.1" 200 9508 "https://saunapeterburg.ru/" "Mozilla/4.0 (compatible; MSIE 6.0; AOL 9.0; Windows NT 5.1)"
42.236.10.76 - - [11/Oct/2020:15:30:09 +0200] "GET / HTTP/1.1" 200 2922 "http://www.angelframe-tool.it/" "Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/50.4.2661.102 Safari/537.36; 360Spider"
216.145.11.94 - - [11/Oct/2020:17:07:51 +0200] "GET /robots.txt HTTP/1.0" 200 25 "-" "Mozilla/5.0 (Macintosh; Intel Mac OS X 10.10; rv:59.0) Gecko/20100101 Firefox/59.0"
162.220.165.147 - - [11/Oct/2020:19:10:07 +0200] "GET / HTTP/1.1" 303 5 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:07 +0200] "GET /en/page.html/wp-includes/wlwmanifest.xml HTTP/1.1" 404 1808 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:08 +0200] "GET /en/page.html/xmlrpc.php?rsd HTTP/1.1" 404 27 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:10 +0200] "GET /en/page.html HTTP/1.1" 500 1725 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:11 +0200] "GET /en/page.html/blog/wp-includes/wlwmanifest.xml HTTP/1.1" 404 1808 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:11 +0200] "GET /en/page.html/web/wp-includes/wlwmanifest.xml HTTP/1.1" 404 1808 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:12 +0200] "GET /en/page.html/wordpress/wp-includes/wlwmanifest.xml HTTP/1.1" 404 1808 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:13 +0200] "GET /en/page.html/website/wp-includes/wlwmanifest.xml HTTP/1.1" 404 1808 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:14 +0200] "GET /en/page.html/wp/wp-includes/wlwmanifest.xml HTTP/1.1" 404 1808 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:15 +0200] "GET /en/page.html/news/wp-includes/wlwmanifest.xml HTTP/1.1" 404 1808 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:15 +0200] "GET /en/page.html/2018/wp-includes/wlwmanifest.xml HTTP/1.1" 404 1808 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:16 +0200] "GET /en/page.html/2019/wp-includes/wlwmanifest.xml HTTP/1.1" 404 1808 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:17 +0200] "GET /en/page.html/shop/wp-includes/wlwmanifest.xml HTTP/1.1" 404 1808 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:18 +0200] "GET /en/page.html/wp1/wp-includes/wlwmanifest.xml HTTP/1.1" 404 1808 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:19 +0200] "GET /en/page.html/test/wp-includes/wlwmanifest.xml HTTP/1.1" 404 1808 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:19 +0200] "GET /en/page.html/media/wp-includes/wlwmanifest.xml HTTP/1.1" 404 1808 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:20 +0200] "GET /en/page.html/wp2/wp-includes/wlwmanifest.xml HTTP/1.1" 404 1808 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:21 +0200] "GET /en/page.html/site/wp-includes/wlwmanifest.xml HTTP/1.1" 404 1808 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:22 +0200] "GET /en/page.html/cms/wp-includes/wlwmanifest.xml HTTP/1.1" 404 1808 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
162.220.165.147 - - [11/Oct/2020:19:10:23 +0200] "GET /en/page.html/sito/wp-includes/wlwmanifest.xml HTTP/1.1" 404 1808 "-" "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.97 Safari/537.36"
5.34.180.192 - - [11/Oct/2020:22:33:11 +0200] "GET / HTTP/1.1" 200 9508 "https://tvory.predmety.in.ua/" "Mozilla/0.6 Beta (Windows)"
207.46.13.219 - - [11/Oct/2020:23:29:01 +0200] "GET /robots.txt HTTP/1.1" 302 145 "-" "Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)"
185.191.171.12 - - [12/Oct/2020:05:24:48 +0200] "GET /robots.txt HTTP/1.1" 302 145 "-" "Mozilla/5.0 (compatible; SemrushBot/6~bl; +http://www.semrush.com/bot.html)"
185.191.171.20 - - [12/Oct/2020:05:24:55 +0200] "GET /?company=pixie HTTP/1.1" 302 145 "-" "Mozilla/5.0 (compatible; SemrushBot/6~bl; +http://www.semrush.com/bot.html)"
192.71.44.44 - - [12/Oct/2020:08:13:38 +0200] "GET /ads.txt HTTP/1.1" 200 2294 "http://soistestool.it/ads.txt" "Go-http-client/1.1"
46.118.235.45 - - [12/Oct/2020:09:02:41 +0200] "GET / HTTP/1.1" 200 9508 "http://nw-servis.ru/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1)"
185.191.171.1 - - [11/Oct/2020:11:17:03 +0200] "GET /?company=ref HTTP/1.1" 302 145 "-" "Mozilla/5.0 (compatible; SemrushBot/6~bl; +http://www.semrush.com/bot.html)"
185.138.241.89 - - [11/Oct/2020:12:52:34 +0200] "GET /angelframe_data.pdf HTTP/1.1" 200 1436864 "-" "Mozilla/5.0 (Windows NT 6.1; WOW64; rv:54.0) Gecko/20100101 Firefox/73.0"
54.36.149.14 - - [11/Oct/2020:14:16:31 +0200] "GET /robots.txt HTTP/1.1" 403 153 "-" "Mozilla/5.0 (compatible; AhrefsBot/6.1; +http://ahrefs.com/robot/)"
178.159.37.104 - - [11/Oct/2020:23:44:17 +0200] "GET / HTTP/1.1" 200 9508 "https://sauna-v-ufe.ru/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; Crazy Browser 1.0.5)"
40.77.167.99 - - [12/Oct/2020:04:23:57 +0200] "GET /fileadmin/templates/pic/gummiring.jpg HTTP/1.1" 200 4557 "-" "Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)"
213.149.103.132 - - [11/Oct/2020:06:04:19 +0200] "GET /wp-login.php HTTP/1.1" 404 47 "http://soistestool.it/wp-login.php" "Mozilla/5.0 (X11; Ubuntu; Linux x86_64; rv:62.0) Gecko/20100101 Firefox/62.0"
13.66.139.0 - - [11/Oct/2020:07:16:14 +0200] "GET /angelframe_data.pdf HTTP/1.1" 304 0 "-" "Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)"
45.133.203.2 - - [11/Oct/2020:08:14:35 +0200] "GET / HTTP/1.1" 200 9508 "https://thepornsex.org/" "Mozilla/4.7 (compatible; OffByOne; Windows 2000) Webster Pro V3.4"
45.88.3.253 - - [11/Oct/2020:10:27:13 +0200] "GET / HTTP/1.1" 200 9508 "https://ukrtextbook.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; .NET CLR 1.0.3705)"
185.191.171.8 - - [11/Oct/2020:11:17:03 +0200] "GET /robots.txt HTTP/1.1" 302 145 "-" "Mozilla/5.0 (compatible; SemrushBot/6~bl; +http://www.semrush.com/bot.html)"
185.138.241.89 - - [11/Oct/2020:12:52:08 +0200] "GET /robots.txt HTTP/1.1" 200 25 "-" "Mozilla/5.0 (Windows NT 6.1; WOW64; rv:54.0) Gecko/20100101 Firefox/73.0"
46.101.121.52 - - [11/Oct/2020:12:53:51 +0200] "GET /.env HTTP/1.1" 301 0 "-" "curl/7.58.0"
46.101.121.52 - - [11/Oct/2020:12:53:51 +0200] "GET /.env/ HTTP/1.1" 404 1803 "-" "curl/7.58.0"
46.101.121.52 - - [11/Oct/2020:12:53:51 +0200] "GET / HTTP/1.1" 303 5 "-" "curl/7.58.0"
46.101.121.52 - - [11/Oct/2020:12:53:53 +0200] "GET /en/page.html HTTP/1.1" 500 1725 "-" "curl/7.58.0"
178.159.37.104 - - [11/Oct/2020:14:24:24 +0200] "GET / HTTP/1.1" 200 9508 "https://saunapeterburg.ru/" "Mozilla/4.0 (compatible; MSIE 6.0; AOL 9.0; Windows NT 5.1)"
216.145.11.94 - - [11/Oct/2020:17:07:52 +0200] "GET / HTTP/1.1" 303 5 "-" "Mozilla/5.0 (Macintosh; Intel Mac OS X 10.10; rv:59.0) Gecko/20100101 Firefox/59.0"
5.34.180.192 - - [11/Oct/2020:17:32:26 +0200] "GET / HTTP/1.1" 200 9508 "https://it.painting-planet.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; Maxthon; .NET CLR 1.1.4322)"
5.34.180.192 - - [11/Oct/2020:22:33:10 +0200] "GET / HTTP/1.1" 200 9508 "https://tvory.predmety.in.ua/" "Mozilla/0.6 Beta (Windows)"
5.34.180.192 - - [11/Oct/2020:22:33:11 +0200] "GET / HTTP/1.1" 200 9508 "https://tvory.predmety.in.ua/" "Mozilla/0.6 Beta (Windows)"
46.118.235.45 - - [11/Oct/2020:22:52:35 +0200] "GET / HTTP/1.1" 200 9508 "https://www.mosrif.ru/produktsiya/podokonniki" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322; .NET CLR 2.0.50727)"
178.159.37.104 - - [11/Oct/2020:23:44:18 +0200] "GET / HTTP/1.1" 200 9508 "https://sauna-v-ufe.ru/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; Crazy Browser 1.0.5)"
207.46.13.140 - - [12/Oct/2020:00:05:26 +0200] "GET /sitemap_index.xml HTTP/1.1" 302 145 "-" "Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)"
45.88.3.205 - - [12/Oct/2020:01:06:40 +0200] "GET / HTTP/1.1" 200 9508 "https://teenfuck.tv/" "Opera/9.01 (Windows NT 5.1; U; en)"
45.88.3.205 - - [12/Oct/2020:01:06:42 +0200] "GET / HTTP/1.1" 200 9508 "https://teenfuck.tv/" "Opera/9.01 (Windows NT 5.1; U; en)"
46.118.237.140 - - [12/Oct/2020:01:33:07 +0200] "GET / HTTP/1.1" 200 9508 "https://vykupavto-krasnodar.ru/" "Mozilla/4.0 (compatible; MSIE 5.5; Windows 95; BCD2000)"
45.88.3.205 - - [12/Oct/2020:03:05:40 +0200] "GET / HTTP/1.1" 200 9508 "https://sexotuber.xyz/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) Babya Discoverer  8.0:"
45.88.3.205 - - [12/Oct/2020:03:05:41 +0200] "GET / HTTP/1.1" 200 9508 "https://sexotuber.xyz/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) Babya Discoverer  8.0:"
45.88.3.205 - - [12/Oct/2020:03:05:42 +0200] "GET / HTTP/1.1" 200 9508 "https://sexotuber.xyz/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) Babya Discoverer  8.0:"
216.244.66.194 - - [12/Oct/2020:07:31:53 +0200] "GET /robots.txt HTTP/1.1" 200 25 "-" "Mozilla/5.0 (compatible; DotBot/1.1; http://www.opensiteexplorer.org/dotbot, help@moz.com)"
216.244.66.194 - - [12/Oct/2020:07:36:14 +0200] "GET /en/page/ HTTP/1.1" 404 1803 "-" "Mozilla/5.0 (compatible; DotBot/1.1; http://www.opensiteexplorer.org/dotbot, help@moz.com)"
192.71.44.44 - - [12/Oct/2020:08:13:37 +0200] "GET /robots.txt HTTP/1.1" 200 2294 "http://soistestool.it/robots.txt" "Go-http-client/1.1"
192.36.70.176 - - [12/Oct/2020:08:13:38 +0200] "GET / HTTP/1.1" 200 2294 "http://soistestool.it/" "Go-http-client/1.1"
46.118.235.45 - - [12/Oct/2020:09:02:41 +0200] "GET / HTTP/1.1" 200 9508 "http://nw-servis.ru/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1)"
66.249.93.111 - - [11/Oct/2020:23:02:37 +0200] "GET / HTTP/1.1" 200 2922 "-" "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/49.0.2623.75 Safari/537.36 Google Favicon"
157.55.39.162 - - [11/Oct/2020:07:12:00 +0200] "GET /sitemap.xml.gz HTTP/1.1" 200 2922 "-" "Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)"
45.133.203.2 - - [11/Oct/2020:08:14:37 +0200] "GET / HTTP/1.1" 200 9508 "https://thepornsex.org/" "Mozilla/4.7 (compatible; OffByOne; Windows 2000) Webster Pro V3.4"
45.88.3.253 - - [11/Oct/2020:10:27:12 +0200] "GET / HTTP/1.1" 200 9508 "https://home-task.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; ru) Opera 8.01"
45.88.3.253 - - [11/Oct/2020:10:27:13 +0200] "GET / HTTP/1.1" 200 9508 "https://ukrtextbook.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; .NET CLR 1.0.3705)"
185.138.241.89 - - [11/Oct/2020:12:52:13 +0200] "GET / HTTP/1.1" 200 2922 "-" "Mozilla/5.0 (Windows NT 6.1; WOW64; rv:54.0) Gecko/20100101 Firefox/73.0"
5.34.180.192 - - [11/Oct/2020:17:32:26 +0200] "GET / HTTP/1.1" 200 9508 "https://it.painting-planet.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; Maxthon; .NET CLR 1.1.4322)"
37.115.187.172 - - [11/Oct/2020:19:37:57 +0200] "GET / HTTP/1.1" 200 9508 "https://propansionaty.ru/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; .NET CLR 2.0.40607)"
37.115.187.172 - - [11/Oct/2020:19:37:58 +0200] "GET / HTTP/1.1" 200 9508 "https://propansionaty.ru/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; .NET CLR 2.0.40607)"
40.77.167.99 - - [11/Oct/2020:23:29:28 +0200] "GET /fileadmin/templates/pic/de.gif HTTP/1.1" 200 154 "-" "Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)"
146.59.172.42 - - [12/Oct/2020:02:37:38 +0200] "GET /wp-login.php HTTP/1.1" 404 47 "http://soistestool.it/wp-login.php" "Mozilla/5.0 (X11; Ubuntu; Linux x86_64; rv:62.0) Gecko/20100101 Firefox/62.0"
216.244.66.229 - - [11/Oct/2020:04:59:16 +0200] "GET /robots.txt HTTP/1.1" 200 25 "-" "Mozilla/5.0 (compatible; DotBot/1.1; http://www.opensiteexplorer.org/dotbot, help@moz.com)"
144.76.176.171 - - [11/Oct/2020:05:08:46 +0200] "GET /robots.txt HTTP/1.1" 200 25 "-" "Mozilla/5.0 (compatible; MJ12bot/v1.4.8; http://mj12bot.com/)"
144.76.176.171 - - [11/Oct/2020:05:08:49 +0200] "GET / HTTP/1.1" 200 2922 "-" "Mozilla/5.0 (compatible; MJ12bot/v1.4.8; http://mj12bot.com/)"
216.244.66.229 - - [11/Oct/2020:05:09:20 +0200] "GET /?company=grafema HTTP/1.1" 200 12649 "-" "Mozilla/5.0 (compatible; DotBot/1.1; http://www.opensiteexplorer.org/dotbot, help@moz.com)"
45.88.3.253 - - [11/Oct/2020:10:27:12 +0200] "GET / HTTP/1.1" 200 9508 "https://ukrtextbook.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; .NET CLR 1.0.3705)"
45.88.3.253 - - [11/Oct/2020:10:27:13 +0200] "GET / HTTP/1.1" 200 9508 "https://home-task.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; ru) Opera 8.01"
185.138.241.89 - - [11/Oct/2020:12:52:24 +0200] "GET / HTTP/1.1" 200 2922 "-" "Mozilla/5.0 (Windows NT 6.1; WOW64; rv:54.0) Gecko/20100101 Firefox/73.0"
216.145.11.94 - - [11/Oct/2020:17:07:55 +0200] "GET /en/page.html HTTP/1.1" 500 1725 "-" "Mozilla/5.0 (Macintosh; Intel Mac OS X 10.10; rv:59.0) Gecko/20100101 Firefox/59.0"
5.34.180.192 - - [11/Oct/2020:17:32:26 +0200] "GET / HTTP/1.1" 200 9508 "https://it.painting-planet.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; Maxthon; .NET CLR 1.1.4322)"
46.118.235.45 - - [11/Oct/2020:22:52:34 +0200] "GET / HTTP/1.1" 200 9508 "https://www.mosrif.ru/produktsiya/podokonniki" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322; .NET CLR 2.0.50727)"
46.118.235.45 - - [11/Oct/2020:22:52:35 +0200] "GET / HTTP/1.1" 200 9508 "https://www.mosrif.ru/produktsiya/podokonniki" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322; .NET CLR 2.0.50727)"
66.249.93.113 - - [11/Oct/2020:23:02:37 +0200] "GET /favicon.ico HTTP/1.1" 404 185 "-" "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/49.0.2623.75 Safari/537.36 Google Favicon"
178.159.37.104 - - [11/Oct/2020:23:44:18 +0200] "GET / HTTP/1.1" 200 9508 "https://sauna-v-ufe.ru/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; Crazy Browser 1.0.5)"
45.88.3.205 - - [12/Oct/2020:01:06:41 +0200] "GET / HTTP/1.1" 200 9508 "https://teenfuck.tv/" "Opera/9.01 (Windows NT 5.1; U; en)"
46.118.237.140 - - [12/Oct/2020:01:33:07 +0200] "GET / HTTP/1.1" 200 9508 "https://vykupavto-krasnodar.ru/" "Mozilla/4.0 (compatible; MSIE 5.5; Windows 95; BCD2000)"
46.118.237.140 - - [12/Oct/2020:01:33:08 +0200] "GET / HTTP/1.1" 200 9508 "https://vykupavto-krasnodar.ru/" "Mozilla/4.0 (compatible; MSIE 5.5; Windows 95; BCD2000)"
157.55.39.162 - - [12/Oct/2020:01:35:57 +0200] "GET /sitemap.xml.gz HTTP/1.1" 200 2922 "-" "Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)"
192.36.71.133 - - [12/Oct/2020:08:13:38 +0200] "GET /humans.txt HTTP/1.1" 200 2294 "http://soistestool.it/humans.txt" "Go-http-client/1.1"
46.118.235.45 - - [12/Oct/2020:09:02:41 +0200] "GET / HTTP/1.1" 200 9508 "http://nw-servis.ru/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1)"

Pixel/Bild

Über ein Bild oder iframe werden Daten an den Statistik Server gesendet. Die Parameter folgen bei Google Analytics dem “Measurement Protocol“.

Pro/contra?

Tracking Script

Pro:
Sehr viele Informationen
Modellierbar
Stateful über Cookies

Contra:
Javascript kann ausgeschaltet sein
Cookies können blockiert sein
Privacy-Regeln
Fehlerhafte Seiten liefern keinen Hit
Ladezeit

Serverseitiger Aufruf

Representational State Transfer (REST) - Programmierparadigma für verteilte Systeme

- stateless
- über HTTP
- definiert über eindeutige URL
- RPC und SOAP sind REST-Implementierungen

Der Webserver kommuniziert vor Auslieferung der Inhalte mit der REST-Schnittstelle des Statistik-Services.
Session- und Userdaten werden vom Webserver verwaltet.
“Measurement-Protocol”

Tools

Google (Analytics, Tag Manager, Search Console, Optimize, u.a.)

Matomo

Mouseflow

Facebook Pixel

Twitter website tag

Statistiken von Konverto und Aruba

Datenschutz und Cookies

  • Daten werden gesammelt
  • Cookies werden gesetzt
  • Anonymität muss gewährleistet sein – ansonsten ist das Einverständnis des Nutzers einzuholen
  • Daten werden ins Ausland übermittelt

In der Datenschutzerklärung ist ein Hinweis auf die Datenerhebung notwendig.

Es gibt mehrere Möglichkeiten, das Tracking zu verhindern:

  • Optout Browser Extension
  • Optout Cookie vom Web-Programmierer gesetzt

https://developers.google.com/analytics/devguides/collection/analyticsjs/user-opt-out

Tracking Cookies für Analytics benötigen keine Bestätigung, aber es muss ein Hinweis in der Datenschutzerklärung vorkommen.

“Google Analytics

Diese Website nutzt aufgrund unserer berechtigten Interessen zur Optimierung und Analyse unseres Online-Angebots im Sinne des DSGVO Artikel 6, Absatz 1, Punkt f den Dienst “Google Analytics”, welcher von der Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) angeboten wird. Der Dienst (Google Analytics) verwendet “Cookies” – Textdateien, welche auf Ihrem Endgerät gespeichert werden. Die durch die Cookies gesammelten Informationen werden im Regelfall an einen Google-Server in den USA gesandt und dort gespeichert.
Google LLC hält das europäische Datenschutzrecht ein und ist unter dem Privacy-Shield-Abkommen zertifiziert: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

Auf dieser Website greift die IP-Anonymisierung. Die IP-Adresse der Nutzer wird innerhalb der Mitgliedsstaaten der EU und des Europäischen Wirtschaftsraum und in den anderen Vertragsstaaten des Abkommens gekürzt. Nur in Einzelfällen wird die IP-Adresse zunächst ungekürzt in die USA an einen Server von Google übertragen und dort gekürzt. Durch diese Kürzung entfällt der Personenbezug Ihrer IP-Adresse. Die vom Browser übermittelte IP-Adresse des Nutzers wird nicht mit anderen von Google gespeicherten Daten kombiniert.

Im Rahmen der Vereinbarung zur Auftragsdatenvereinbarung, welche wir als Websitebetreiber mit der Google Inc. geschlossen haben, erstellt diese mithilfe der gesammelten Informationen eine Auswertung der Websitenutzung und der Websiteaktivität und erbringt mit der Internetnutzung verbundene Dienstleistungen:
Die von Google in unserem Auftrag erhobenen Daten werden genutzt, um die Nutzung unseres Online-Angebots durch die einzelnen Nutzer auswerten zu können, z. B. um Reports über die Aktivität auf der Website zu erstellen und um unser Online-Angebot zu verbessern.”

Search Console

  • Daten beziehen sich auf die Anzeigen bei Suchergebnissen
  • Informationen zur Indizierung der Seiten
  • Sitemaps um bessere Indizierung zu erreichen
  • Impressionen – Clicks

Link zur Search Console von Google

Aufgabe 1

Vergleiche 3 verschiedene CMS-Systeme in Hinblick auf ihre Suchmaschinenfreundlichkeit.

Auf der Seite “Verwendete Werkzeuge” findest du Links zu Seiten, die

a) Wix
b) Webnode
c) WordPress

verwenden.
Im ersten Schritt suche nach einer Phrase, die an nicht prominenter Stelle auf der Seite vorkommt. Beispiele sind angegeben. Beobachte, ob die Webseite in den Suchergebnissen auftaucht, an welcher Stelle, und warum.
Im zweiten Schritt suche nach Begriffen, bei denen die jeweilige Seite angezeigt werden sollte. Wie gut rankt sie und warum?

Aufgabe 2

Vergleiche die Präsenz in den Suchmaschinen von jeweils 2 Konkurrenten


www.fotostaschitz.it
versus www.staschitz.com
www.goyenhof.com versus www.maierhof-schenna.it
www.schmidoberrautner.it versus www.urbanhof.net

  • Über welche Suchbegriffe möchte der Betrieb gefunden werden?
  • Welcher Betrieb ist prominenter in den Suchergebnissen?
  • Begründe!